Tuesday, 26 May 2015

CRM is booming. Does your system do everything you need?

The CRM industry is increasingly big business. It grew 13.3% last year, according to a recent report, and the whole industry is now worth nearly £150bn.

The company spearheading new ways to think about CRM systems is Salesforce.com. Over the last year, they've increased their share of the CRM market to 18.4%, but there's plenty of room in the industry for smaller companies to carve out a niche.

We think the flexibility of Salesforce's platform is what's pushed them further ahead of their competitors over the last year.

In a competitive market, you need to be able to distinguish yourself from the competition by properly understanding your customers. A good CRM system can help with this because it allows you to store all your customer information. This makes it easier to access and to understand similarities between different customers. This will help you target your marketing more effectively, run more successful promotions and, ultimately, deliver a better service to your customers. The more you know, the more you can do to help them.

If you want help with a CRM system based on Salesforce, SugarCRM or another system, get in touch with us to discuss it.


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