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And, if the new groups do end up having to divest shops, they should carefully assess which locations to sell. They should consider things like: proximity to other shops (either owned by them or their competition), turnover, overheads, staff performance and potential changes to their local areas.
Our consultant, Artur Oganov, said, 'It's the fixed-odds machines that could be the biggest problem. There are laws about how many each location can have, so that's why there seem to be more and more betting shops on the streets. But the machines account for 52% of profits from the shops, so they have to have them. If the new groups keep running two networks of those each, they waste a lot of money.'
A story about mergers in the betting industry - how teaming up with a competitor can help you out, but you need to merge your processes carefully.